A wide range of efficient, effective methodologies
✦ Usage and Awareness
✦ Product Evaluation
✦ Customer Satisfaction
✦ Pricing Studies
✦ Feature/Benefit Tradeoffs
Qualitative Research
Quantitative Research
Secondary Research
✦ Trends Analysis
✦ Category Analysis
✦ Marketplace Analysis
✦ SWOT
Vintage ads included to provide visual interest and maybe some irony. From Photobucket.com
✦ Individual In-depth Interviews
✦ Intercepts
✦ At-Home Testing
✦ Journals and Diaries
✦ Focus Groups
✦ Mini-Groups
✦ Delphi Method
✦ Brainstorm/Idea Generation
Using the right approach ...
Conducting internet surveys since 2000
Conducting on-line focus groups when cost and objectives dictate