Alaine Lerner, Principal
Alaine Lerner has been actively involved in market research in the Denver-Boulder area since moving to Colorado in 1985. A long-time qualitative research specialist, Alaine has designed, managed, moderated and interpreted results from custom qualitative studies for Fortune 500 corporations, new and growing businesses, non-profits and advertising agencies.
Her expertise includes a range of innovative methodologies, along with extensive experience conducting focus groups, mini groups and in-depth interviews. She uses qualitative research as the creative, intuitive and flexible approach to identifying insight and inspiring strategy.
In addition to qualitative expertise, Alaine is skilled in conducting quantitative surveys:
defining problems,
developing research design,
executing complex studies,
analyzing data,
and interpreting results
Philosophy
We help you
understand
customer or stakeholder perceptions
so you can
differentiate
your product, service, or brand from amongst the alternatives
in order to
grow and prosper
Alaine balances research goals and budget parameters, providing value-based information.
Alaine has an M.B.A. in Marketing from the University of Denver and a B.A. in Economics from the University of Michigan, Ann Arbor. She loves living in Colorado and takes advantage of the state’s natural beauty whenever possible.
enabling businesses to make the most informed decisions possible.
