Market research helps you gain customer insight during all stages of the buying process:

Selection: How customers decide what they need and what they’ll buy

1. With a thorough understanding of customer choices and buying behaviors, you’ll be better equipped to develop solid marketing strategies that engage, involve and motivate your customers.
   

Preference: Why customers choose your product or service

1. When you understand the real interactions between your company and customers, you can align brand strategy and business practices to create an optimal customer experience.
   

Loyalty:  Why customers return, defect or buy more

1. Understanding your distinctive competence, your unique ability is to deliver value to customers while differentiating yourself from competitive offerings - this is the key to retaining customers.